We believe transparency matters. Now more than ever, consumers are concerned with doing their own research, reading labels, and finding out exactly what ingredients their favorite beauty products contain. At Pallure, we encourage an exploration of what ingredients could be potentially benefiting or harming your hair. An understanding of the ingredients you use not only keeps your hair and scalp healthier, it can have a drastic effect on the results you want to see.
We prioritize transparency because we believe our consumers have the right to make conscious, informed decisions about the real contents of their haircare products.
That’s why we take great pride in knowing our G.O.A.T, S.O.S, and Color Pigment Refresher Masks are manufactured in Italy where the EU has successfully banned thousands of harmful ingredients that remain heavily present in the US. Before it was a trend, our mission has always been to deliver the safest and cleanest products to our audience. To ensure we are always improving in this mission, we have dedicated our brand to being entirely vegan, cruelty-free, and without paraffin, parabens, or phthalates. In fact, none of our products contain any of the 1,328 ingredients banned from the EU, such as Aluminum powder, Talc, Petrolatum, Formaldehyde, etc. that are suspected to cause cancer, reproductive harm, or genetic mutation.
For more information on our vast ingredient glossary, you can visit: https://pallure.com/pages/ingredient-glossary
Consumers shouldn’t have to do their own extensive research or jump through countless hoops to discover harsh chemicals or toxins in their products. We hope to restore the trust many people have lost in their favorite beauty products. Our “open door policy” fosters trust and communication amongst our consumers because we believe there is nothing to hide. Clean beauty is a privilege that should be accessible to all.