Being transparent is cool and we're the coolest. We want to make sure you know exactly what you’re putting on your hair. Our Ingredient Glossary is the go-to guide for every single ingredient we use in our products. 100% transparent, 100% of the time.
Acid Violet 43
Makes our G.O.A.T. products a pretty purple color and extra powerful...and truly THE greatest of all tones (in our not-so-humble opinion). It’s also used in our Chocolate Brown color mask to help us achieve its yummy shade
Helps keep our conditioning shampoos nice n’ thick, hehe.
Ammonium Lauryl Sulfate
A safe sulfate that cleanses hair but is gentle enough not to dry your scalp out (thank goodness). This helps with mixing of oil and water so dirt can be rinsed out of your hair ASAP.
Good old fashioned H20.
Argania Spinosa Kernel Oil (Argan Oil)
An oil we get from the kernels of the argan tree. It helps moisturize your hair and scalp all while reducing split ends, breakage, and it even helps prevent hair loss. (love that for us!)
Avena Sativa (Oat) Kernel Extract
This active ingredient is packed with hair luving nutrients and fatty acids to help stimulate dormant hair follicles, promote hair growth, and prevent damage.
Basic Blue 99
This is a direct hair colorant that helps us get that Smokey Blue for our color masks ;) This ingredient is often used in temporary and semi-permanent hair dyes.
Basic Brown 16
A dark green to black powder used in semi-permanent hair dyes.
Basic Brown 17
Is a synthetic hair colorant used in semi-permanent hair dyes.
Basic Orange 31
A hair colorant used in our Fiery Red color mask.
Basic Red 51
Is a synthetic semi-permanent hair dye used in our Fiery Red color mask to help neutralize brassy tones.
Basic Red 76
Is a non-oxidative hair colorant used in semi-permanent hair dye formulas.
Basic Yellow 57
Is an orange-yellow fine powder used in semi-permanent hair colorants.
Basic Yellow 87
Meet the bright green & light yellow powder used to add a little bit of vibrance to our Fiery Red color mask.
Basic Violet 2
A green-colored component used in semi-permanent hair dyes.
A cute little organic compound that serves as a pH adjuster. It can be found in many of your fave fruits such as apricots, snap beans, cocoa, cranberries, mushrooms, and honey.
A non-volatile alcohol that gives shampoo the ability to attract and hold water to your hair the best it can.
AKA what happens when Salicylic Acid & Benzyl Alcohol become bffs. It helps keep your scalp smelling cute and fresh!
Cannabis Sativa Seed Oil (Hemp Seed Oil)
An oil that comes from the Cannabis Sativa plant. It's packed with a punch of vitamins, mineral salts, omega 3 and omega 6 so to keep your scalp calm, happy, and healthy!!
The Queen B of ingredients made from coconut oil and glycerin that helps promote products to be their best self <3
An emulsifier that spreads the luv between oil and water and keeps them together like BFFs. It stabilizes our color mask formulas and keeps them thick.
A long-chain fatty alcohol that is not drying and has smoothing and moisturizing properties that allow your conditioner to smooth out your hair. (I’m not a drinking alcohol so pls don't drink me)
A conditioning agent that has anti-static, anti-frizz, and detangling properties. (Basically the deep conditioning part of a deep conditioner.)
An organic acid found in citrus fruits that balances out the pH of your scalp, reduces frizz, and prevents build up.
This little, but powerful element is where the toning feature comes from. It has the ability to lather and suds up your strands - how fun! :)
A mild surfactant from coconut that helps cleanse your hair by mixing oil, water, and dirt while still being gentle on those pretty strands of yours.
This silicone gives a slippery and silky feeling when you apply it to your hair and allows the oil to glide on easily. It also serves as a protective barrier on your hair which allows it to detangle, reduce frizz, and prevent breakage. Don’t worry, this silicone isn't a bad one and helps your hair rather than hurt it <3
A non-toxic silicone that creates a barrier on your hair and smooths out your hair cuticle.
Dipalmitoylethyl Hydroxyethylmonium Methosulfate
A quaternary ammonium salt derived from palm oil. This works as an anti-static agent, and is best used for conditioning properties on hair.
A type of alcohol used to improve texture and stability of the product and allows it to smell yummy. (v important)
A natural preservative that is v antimicrobial aka keeps the dirt out for good! It also really helps with keeping your strands hydrated and conditioned.
Glycerin is a humectant, which means it collects moisture from the air and then…wait for it..keeps your hair hydrated and healthy.
The emollient matchmaker of mixing. This ingredient helps oil and water mix effortlessly together to create a nice *thickness* for the body of our Color Pigment Refresher Masks.
Guar Hydroxypropyltrimonium Chloride
A water-soluble compound derived from cluster beans that neutralizes the negative charges on hair strands that cause hair to become static or tangled. This helps your hair become silky, non-static and retain its volume.
Not to be biased, but we luv this little powerhouse. Who knew that one of your favorite salad bowl ingredients good be food for your hair ;P Hydrolyzed Quinoa is a protein that helps with color retention, conditions your strands and protects them!
HC Blue No. 15
You know what falls opposite blue on the color wheel? All things orange. This blue helps neutralize brassy tones.
Believe it or not, this little ingredient can be found in lots of the products in your shower shelfie (skincare shelfie, too!) It’s an emollient ingredient that helps thicken and soften beauty products (like our Color Pigment Refresher Masks). It also strengthens your strands and locks in hydration.
A salt that reduces calcium ions from blocking your hair follicles while breaking through calcium deposits in blood vessels in the scalp all while helping retain shine in your hair.
A magnesium salt that helps prevent calcium buildup and improves circulation in your scalp.
Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone
A silicone based conditioning agent that improves the body and volume of your hair.
A preservative that fights against bacteria, yeast, and fungi.
Comes from pantothenic acid aka Vitamin B-5. It has a lot of helpful properties but one of the *best* things about it is that it works as a calming and anti-irritant agent for your scalp. Oh, AND…it helps strengthen and soften your strands.
Fragrance ingredients to make your Pallure smell SO good!
PEG-40 Hydrogenated Castor Oil
An oil that comes from little castor beans that has amino acids and gives products that satisfying texture. **Our Blonde Conditioner only features 0.1 - 0.2% of this ingredient.
A water-luving matchmaker: this surfactant and emulsifier helps keep water and oil in personal care products (like our Color Pigment Refresher Masks) mixed nicely together.
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
An antioxidant and stabilizer that helps maintain the properties of the product even when exposed to air and light.
Persea Gratissima Oil (Avocado Oil)
Avocado Oil (yum) is a fatty acid that prevents hair loss and has regenerative and moisturizing properties. It also is known for stimulating blood flow into hair follicles. AKA heaven!
A preservative that teams up with antibacterial agents to get rid of bacteria that often tries to sneak into a product's formula. **Both our Blonde Shampoo & Conditioner only feature 0.6 – 0.7% Phenoxyethanol.
A colorless and transparent liquid that gives a little boost of health to damaged strands. Reduces flakiness in the scalp, too - YES!
A colorless and odorless liquid that is water-soluble and has anti fungal properties.
Prunus Amygdalus Dulcis Oil (Sweet Almond Oil)
The sweetest oil from almonds. It’s super rich in vitamins, proteins and minerals - and most importantly, it keeps that scalp of yours calm, cool, and collected with its nourishing and softening properties.
Simmondsia Chinensis (Jojoba) Seed Oil
This sweet little ingredient makes sure your scalp stays moisturized and keeps dandruff away. It's rich in vitamins to strengthen your locks and prevent hair loss.
You might know her as table salt, but we know her as an odor eliminator that makes sure your mermaid hair doesn't have a bad smell to it.
A surfactant derived from coconut oil that helps remove dirt and conditions your hair.
This little ingredient helps prep your strands for cleansing and hydration by allowing the product to dissolve into your hair, making it easy to wash & move on with your day :)
Sodium Myreth Sulfate
A detergent cleansing agent that helps your shampoo wash away your worries.
A safe and lather-loving sulfate that keeps your scalp squeaky clean and grease-free.
Sodium C14-16 Olefin Sulfonate
A mixture of long chain sulfonate salts that help mix water and oil together to rinse away dirt and keep you clean from scalp to strand.
A chain of polymers which is added to the shampoo to create a pretty cloud color.
A colorless and odorless liquid used as a fragrance & viscosity-decreasing agent.
A friendly preservative used to keep our color masks fresh.
• Aluminum Powder
• Chemical Sunscreens
• Coal Tar
• SD Alcohol