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This violet-pigmented toning shampoo IS HERE to give blondies a toning kick to their brassy locks.
If you're a blondie or a silver sister who loves an ashy effect, this shampoo is for you.
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Phenoxyethanol, Citric Acid, Parfum (Fragrance), Acid violet 43, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Benzyl Salicylate, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis Oil (Prunus Amygdalus Dulcis (Sweet Almond) Oil), Cannabis sativa seed oil
Want more information? Check out our Ingredient Glossary.
How to use: After cleansing the hair with a normal shampoo, apply the G.O.A.T Blonde Shampoo on damp hair and lather throughout your lengths and ends. Leave it on for about 1-5 minutes to see desired results or 5-10 minutes for a stronger effect, then rinse thoroughly.
How often: This toning shampoo can be used every third wash and is best paired with the G.O.A.T. Blonde Conditioner. Did you just get your hair colored? We recommend waiting 3-4 weeks to prevent color from stripping or cause over-toning.
Test: Sensitive skin or scalp? We recommend conducting a patch test first! Not sure what toning effect you want yet? We recommend conducting a test strand first!
PRO Pricing: Are you a PRO? Click here to sign up for PRO pricing today!
i absolutely LOVE this purple shampoo! it’s one my favorites because it actually works on myself & my clients. it’s super pigmented and works perfect as a pre tone!! my instagram handle is @styledbyakellgren if you wanted to checkout my work!
I love it! The consistency makes it super easy to spread & the pigment is perfect for my blonde clients!
Not only is this Violet toning shampoo very pigmented and wonderful for neutralizing gold/yellow tones but this has a great lather that cleanses the hair without over stripping. I noticed the hair remained soft after rinsing meaning the Argan oils are helping retain moisture. I definitely will continue using the GOAT for my lvl 8-10 blondes who prefer to remain on the cooler side.
My most recent pictures on Tik-Tok @_rica_____
And Instagram @reaching.radiance show my blondes after being shampooed with The GOAT.
-Rica
Absolutely obsessed with us product I used to pre-tone all of my platinum clients! Makes my job super easy and gives me flawless results without drying out my clients hair! I also love the whipped versions as well!! Feel free to check it out on my TikTok and Insta @TheOriginalManeologist
This has been the only purple shampoo I’ve been using in my salon for the last few weeks and I LOVE it! I haven’t even had to tone half of my blondes lately because this shampoo is the perfect amount of pigment to brighten up the hair and cancel yellow without overtoning it. I do lots of vivids and I usually have to pretone my blonde canvas, but I’ve just been shampooing with this and it does everything I need it to. I also find that’s it’s not super drying like a lot of other purple shampoos. Love this stuff!!
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