Protect Your Strands With the Power of pH

Protect Your Strands With the Power of pH

When choosing our hair products, we often look to the back of the bottle for reassurance that we are doing the best we can to keep our strands healthy and strong. Our eyes typically rake through the ingredients list looking over sulfates, parabens, etc. However, how often do we find ourselves checking for an adequate amount of pH?

Also known as the power of hydrogen, pH directly affects the hair’s cuticle along with its texture, appearance, and absorbency. With all of this power, pH has proven itself to be a gamechanger when it comes to our hair products. 

The normal pH levels of hair is between 4.5-5.5. Keeping in between this range is essential in order to ensure that your strands are receiving the needed nutrients, vitamins and minerals that are necessary for healthy hair growth. 

According to, products with a pH level higher than 5.5 often soften and lift the cuticle. Lifting the cuticle can lead to hair that is frizzy and rough in texture, while using a product with a level lower than 5.5 tightens the cuticle and leads to smoother hair. 

As important as it is to choose products that benefit your hair, it is also important to understand that pH levels can also depend on the pattern and texture of your natural tresses. 

According to, hair patterns can also determine whether your natural pH levels are closer to acidic or alkaline. For example, straight hair is usually on the more acidic side while curly hair is closer to alkaline levels. This is because the natural acid from your scalp can travel easily through straight hair as opposed to the beautiful twists and turns of curly hair. 

As a brand who is determined to keep strands their best, all of Pallure’s products are below 5.5 on the pH scale. Below you will find a completed chart with the pH levels of every shampoo and conditioner duo from Pallure. 

You guys already know that our products are vegan and cruelty free, but now you know that we are also dedicated to help keep your hair’s pH levels right where they should be. 

Interested in trying out these products? Shop both of the collections here