Here's everything you need to know about our latest violet drop⚡💜
It packs a powerful purple punch
Hey now, hey now this is what violet dreams are made of!!! Almost every blondies fear in between appointments is their color looking dull. We packed our G.O.A.T line with a strong violet color so that weather you're shampooing or conditioning, a blah-blonde is never a concern.
We spent over 3 years developing and testing the formula
We put a lot of love and care into this formula with the help of our amazing pro team. It was developed using thoughtful ingredients and we took everyone's, pros and consumers, opinion into consideration.
It's tested and backed by Ash Blonde PRO, Sammi Wang.
Sammi is the owner of Posh Studio Bar in Los Angeles and has been in the industry for 26+ years. She's a queen of many talents and most well known for her ashy blonde transformations. During our product development testing phase, we went through endless samples (no, seriously, endless!!) with Sammi to nail the formula and fragrance so that she felt confident to use it behind the chair and for her clients to take it home.
It's made of Argan Oil, Sweet Almond Oil AND Hemp Seed Oil
When we say it's packed with a punch, we mean it! Toning those blonde locks of yours can be tough esp on your scalp and strands. That's why we formulated this powerful violet blend with Argan, Sweet Almond and Hemp Seed Oil - all three have healing, vitamin infusing, and nourishing powers.
You can read more about them in our Ingredient Glossary.
It smells REALLY good 😊
Think of a floral and fruity escape and that's exactly what you'll get with our G.O.A.T Line. Your scalp will experience a scent smoothie of orange, bergamot & almond flower top notes, coconut, shea butter, Tonka and grass middle notes and fruit/woody base notes - YUM!!!