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This violet-pigmented toning shampoo IS HERE to give blondies a toning kick to their brassy locks.
If you're a blondie or a silver sister who loves an ashy effect, this shampoo is for you.
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Phenoxyethanol, Citric Acid, Parfum (Fragrance), Acid violet 43, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Benzyl Salicylate, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis Oil (Prunus Amygdalus Dulcis (Sweet Almond) Oil), Cannabis sativa seed oil
Want more information? Check out our Ingredient Glossary.
How to use: After cleansing the hair with a normal shampoo, apply the G.O.A.T Blonde Shampoo on damp hair and lather throughout your lengths and ends. Leave it on for about 1-5 minutes to see desired results or 5-10 minutes for a stronger effect, then rinse thoroughly.
How often: This toning shampoo can be used every third wash and is best paired with the G.O.A.T. Blonde Conditioner. Did you just get your hair colored? We recommend waiting 3-4 weeks to prevent color from stripping or cause over-toning.
Test: Sensitive skin or scalp? We recommend conducting a patch test first! Not sure what toning effect you want yet? We recommend conducting a test strand first!
PRO Pricing: Are you a PRO? Click here to sign up for PRO pricing today!
Basically, my go to purple shampoo! I use this on all of my blondes to ensure the brightest of blondes 🥰 ohh and the smell can’t forget that part, it’s delicious
As a stylist I love this shampoo!!
First off it smells AMAZING! Most importantly gives great results when using it alongside the toning process!
This has been my “go-to” for a pre-tone for all my beautiful light blondes. Great consistency, scent and gentle on the hair.
THE BEST PURPLE SHAMPOO EVER! Not dehydrating and has a ton of pigment!
I tried Pallure’s G. O. A. T Blonde Shampoo & Conditioner on my client for the first time and was very satisfied. I used the shampoo to pretone for 5 minutes . The GOAT shampoo has enough pigment in it to help neutralize unwanted hues of yellow. Unlike other blonde shampoos I’ve tried, this left her hair really soft! Definitely purchasing this for my blonde hair and recommending to all my blondes.
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